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KATIE BISHOP
Digital Marketing Professional
Largo Recreation Summer Jobs
In the last several years, the City of Largo has struggled to hire the right amount of staff for our Summer Camps. In 2022, we tried several new marketing tactics, including a YouTube video ad, a digital billboard, and employee referral incentives.
Client: Largo Summer Camps
Agency: City of Largo Recreation Parks and Arts
Role: Creative Images, Campaign Creation, Social Media Posts
Results: Our You Tube ad drew in over 39,000 views, and we spent $200 for the ad total. Our digital billboard cost $2500 and it was shown 1,212,668 times on one of the busiest roads in the county.
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