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Recreation eNewsletter

The City of Largo's Recreation eNewsletter is sent out to over 12,000 customers twice a month. Our average click through rate is about 3%, which is close to the national average. 

Client: City of Largo

Agency: City of Largo

Role: Writer, Editor, Strategy

Results: Our eNewsletter has been a great tool to get information to those who are interested in hearing more from us. We have recently rolled out an email campaign for people to sign up for 10% off of a new or renewal membership and have seen a 50% conversion rate. 

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