KATIE BISHOP

Seasonal Member/Non-Member Postcards

When our team significantly shortened our program catalog and switched our program information fully online, we still needed a way to figure out how to track our marketing efforts. As QR codes became more prevalent during COVID, we started to use them more consistently in marketing pieces and were able to connect a trackable link to the code. From there we could see how many people were using our codes from our postcards vs. just typing in the URL. 

Client: City of Largo

Agency: City of Largo

Role: Graphic Designer, Data Tracking, Digital Content, Analytics

Results: Our QR Codes have consistently pulled in over 100 scans per card vs. over 1,000 unique visits by URL. As we continue to use trackable URL's with our marketing campaigns we are better able to see what type of content people resonate with and want to see.